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Infosys and Formula E Unveil AI-Powered Race Centre
Infosys and Formula E have launched an AI-driven Race Centre aimed at transforming fan experiences. Leveraging Infosys Topaz, the centre offers real-time insights and an immersive digital platform for race day and beyond. This launch, announced on March 20, 2026, marks Infosys's second year as Formula E's Official Digital Innovation Partner.
The Race Centre features a Generative AI Commentary Engine, interactive gamified elements, and predictive tools like Podium Predictions. Fans can track PIT BOOST and ATTACK MODE through interactive visuals, while a Selected Driver Event Tracker offers deeper understanding of the race's dynamics. These innovations aim to refine how fans engage with electric racing and extend the connection during the off-season.
Jeff Dodds, CEO of Formula E, emphasized the role of technology in advancing sustainable motorsport. Sumit Virmani, Infosys's Global CMO, noted the potential of AI to reshape sports engagement and enrich fan interactions.
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