IEVA Group is deploying i-mirror throughout L'Atelier du Sourcil

IEVA Group, a French Beauty Tech company, has announced the rollout of its i-mirror platform across L'Atelier du Sourcil's 130 stores. The first concrete implementation of the "Beauty as a Service®" model, this initiative marks a step towards the complete digitalization of the in-store customer journey. i-mirror manages customer records, electronic consents, GDPR traceability, and before/after photo archiving, ensuring consistent execution. It contributes to the creation of a proprietary database for IEVA Group, with enhanced personalization potential.

This advancement also provides IEVA with leverage for steering and scaling its network, facilitating the harmonization of practices and the expansion of its services, in France and internationally.