Huawei's BoGuan Model Transforming Cultural Tourism in Xi'an

In Xi'an, China, Huawei's BoGuan, the first commercial multimodal large language model for cultural tourism, is now in widespread use. This model supports creating digital IP for intangible cultural heritage, advancing tourism applications, and enhancing short drama production. The introduction of BoGuan brings new energy to China's heritage preservation and cultural tourism sectors.

Shaanxi Culture Industry Investment Group (SCG), in partnership with Huawei, launched BoGuan in September 2025. This model, embedded with a comprehensive dataset, is dedicated to preserving cultural heritage. It facilitates high-quality museum content generation and the digitalization of traditional craftsmanship.

BoGuan's applications extend to AI-powered travel companions and AI photography apps. At Xi’an’s Grand Tang Mall, a robust 5G-A network enhances visitor experiences, supporting high-speed streaming and social media interaction. This initiative marks a significant step in merging digital technology with cultural tourism.