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Huawei Initiates "Advancing Smart Retail Across Europe" Program
On May 12, 2026, Huawei officially introduced its "Advancing Smart Retail Across Europe" program during the Europe Retail Summit held in Shenzhen. This initiative targets the intelligent upgrade of European retailers through advanced ICT infrastructure, AI, and big data. Huawei aims to enhance retail operations, customer experience, and enterprise management.
President Zhang Yichi of Huawei Retail emphasized the industry's shift towards AI-driven decision-making, expressing Huawei's commitment to fostering intelligent retail ecosystems. The program's key focus areas include smart stores, intelligent warehousing, and digital marketing.
Huawei plans to leverage its ICT infrastructure, cloud services, and AI capabilities to transform European retail practices. In collaboration with partners, the initiative will enhance store efficiency, customer experience, and sustainable business growth.
R. H.
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