HelloFresh SE Reports Q1 2026 Financial Results with a Focus on High-Value Customers

In Q1 2026, HelloFresh SE reported a revenue of approximately €1.7 billion, marking a 7.7% year-over-year decline in constant currency compared to €1.9 billion in Q1 2025. Despite the revenue drop, the company saw a 4.2% increase in Average Order Value, reflecting a strategic shift towards higher-value customer segments.

Adjusted EBITDA for Q1 2026 was €24 million, down from €58 million the previous year, aligning with company expectations. The decrease was largely attributed to a €25 million impact from winter storms affecting logistics. The introduction of a new production facility in Europe is expected to enhance product quality and capacity for future growth.

Despite challenges, the company anticipates a 3-6% decrease in annual revenue but remains optimistic about achieving an AEBITDA of €375-425 million for fiscal 2026, driven by continued investment in higher-value offerings and marketing efficiency.