Haier Recognized as Leading IoT Ecosystem Brand in Kantar BrandZ Top 100

Haier Group has been named the world's only IoT ecosystem brand in the Kantar BrandZ Top 100 Most Valuable Global Brands ranking for the eighth year in a row. The company has risen to the 53rd position in the 2026 ranking, showcasing the resilience of its ecosystem brand model. Since debuting in 2019, Haier's brand value has grown significantly, reaching USD 52.949 billion.

The company's progress is driven by its significant operating performance, having achieved a 6.3% increase in global revenue in 2025. Haier's commitment to its six industrial ecosystems contributes to its brand growth. These ecosystems include Smart Home, Health, Automotive, Digital Economy, Robotics, and New Energy. Each focuses on innovations that strengthen Haier's market position and contribute to its unique competitive advantage in the global brand landscape.