Global Campaign: Nongshim Unveils Second Shin Ramyun Initiative with aespa

Nongshim has launched the second phase of its global Shin Ramyun campaign, featuring K-pop group aespa as the brand's ambassador. This campaign, titled "Spicy Happiness," targets international markets across 14 countries. It emphasizes enjoying Shin Ramyun's signature spicy taste in everyday life.

The new campaign moves away from a stage setting, showcasing aespa members enjoying Shin Ramyun in daily activities such as cooking, shopping, and traveling. These scenes highlight how Shin Ramyun can add enjoyment to ordinary moments.

Nongshim will release 15 videos, including digital shorts and interview-style content, to further demonstrate aespa's individual preferences for Shin Ramyun. The campaign will focus on key markets in North America, Asia, and Europe.