Stream Hatchet Unveils Key Esports Streaming Trends for 2025

Stream Hatchet, a subsidiary of GameSquare Holdings, has published its Esports Live Streaming Trends Report, emphasizing a surge in global esports viewership. In 2025, 2.7 billion hours of esports tournaments were watched, largely driven by co-streaming's popularity.

CEO Justin Kenna highlighted the formidable audience engagement that esports offers, surpassing traditional sports like the NBA in viewership. The report notes that co-streaming constituted 52.9% of all esports hours watched in 2025.

League of Legends and Counter-Strike alone accounted for 45% of the watched hours, underscoring their influence in the sector. Additionally, mobile esports showed significant growth, averaging higher viewership than traditional events.

The report also points to a shift towards brand-driven tournaments, which captured a notable 27.9% of viewership, reflecting changing audience dynamics. Innovative tracking tools now offer deeper insights into viewer engagement patterns.