on GameSquare Holdings, Inc. (NASDAQ:GAME)
GameSquare's Stream Hatchet Reveals 2025 Live Streaming Trends
In 2025, global live streaming viewership experienced a 6% increase, reaching 36.4 billion hours watched, nearly equaling the 2021 pandemic high. Stream Hatchet, a subsidiary of GameSquare Holdings, unveiled these findings in its annual Live Streaming Trends Report.
A pivotal year for live streaming, 2025 saw increased platform competition and creator-led strategies. Despite overall growth, Twitch's market share fell by 8.3% due to a crackdown on viewbotting and rising competition. First-Person Shooters dominated, with 4.6 billion hours watched, led by titles like Counter Strike and VALORANT.
Additionally, non-gaming content is gaining traction, with Just Chatting and IRL streams expanding by 25% and 19% respectively, now comprising 22% of Twitch's viewership. The report highlights sustainable growth drivers, crucial for brands in the streaming ecosystem.
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