on GameSquare Holdings, Inc. (NASDAQ:GAME)
GameSquare and Riot Games Extend Partnership
GameSquare Holdings, Inc. has announced the renewal and expansion of its partnership with Riot Games. This collaboration, initiated in 2019, involves GameSquare's subsidiaries Stream Hatchet and Sideqik. Riot Games, known for titles like League of Legends and VALORANT, will continue utilizing GameSquare's data and analytics tools through this renewed agreement.
The partnership focuses on esports reporting and influencer teams, utilizing GameSquare's comprehensive data platform across Riot’s global gaming ecosystem. This expanded collaboration aims to enhance Riot's esports operations, providing insights into audience trends and improving event scheduling and tournament formats.
GameSquare highlights the strength of its integrated technology, which spans live streaming analytics, esports viewership measurement, and influencer management. This renewal underscores GameSquare's capability of supporting major gaming publishers like Riot Games in evolving esports and influencer strategies.
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