Chelsea FC and GAC Announce Strategic Global Partnership

Chelsea Football Club has unveiled a new global partnership with Guangzhou Automobile Group (GAC), marking a significant collaboration. GAC, one of the fastest-growing automotive companies worldwide, becomes Chelsea's Official Automotive Partner. This relationship aims to unite Chelsea's vast global fanbase with GAC's expanding automotive business, strengthening connections with fans and consumers in the UK and Europe.

The collaboration follows their initial partnership during Chelsea's 2026 pre-season tour. As part of this new agreement, GAC's AION vehicles will transport the men's team to Stamford Bridge on specific matchdays. Additionally, the partnership includes digital storytelling and fan engagement experiences, enhancing GAC's visibility.

This alliance supports GAC's "One GAC 2.0" global strategy and "Local for Local" approach, fostering long-term connections with supporters and customers. The partnership underscores GAC's commitment to broadening its market presence, particularly in Europe with models like the AION V electric SUV.