Ford Unveils Strategic Partnership and Product Expansion for Europe

Ford has declared a new phase in its European strategy, focusing on sustainable profitability through electrified passenger vehicles and commercial services. A significant development is the partnership with Renault Group, aiming to produce affordable electric vehicles (EVs), leveraging Renault's Ampere platform. Set for 2028, these vehicles promise Ford's design and driving dynamics.

The strategy highlights Ford's commitment to Europe, emphasizing agility and cost efficiency. To support its goals, Ford seeks alignment of European CO2 targets with market dynamics, promoting a smoother transition to electrification. Ford advocates for realistic planning, incentivizing EV transitions, and supporting commercial vehicle economies.

The collaboration with Renault reinforces Ford's historic partnerships, complementing its joint ventures with Koç Holding and Volkswagen. These alliances strengthen Ford’s footprint in electric and multi-energy vehicles, bolstering their manufacturing capacity in Europe.