on Fisher & Paykel; Haier
Fisher & Paykel Introduces Nature--Ritual at EuroCucina 2026
Fisher & Paykel, part of the Haier Group, revealed its latest innovation at EuroCucina 2026 in Milan. The immersive installation, named Nature—Ritual, spans 450m² and showcases the brand’s State of the Art Collection. Inspired by New Zealand's landscapes, it aims to transform daily routines into meaningful rituals through thoughtful design.
The exhibit highlights appliances not as mere objects, but integrated elements of home living, emphasizing Fisher & Paykel's commitment to minimalist style. These designs, featured in scenarios like the Tea Experience and the Kitchen as Monolith, promote seamless integration and advanced functionality.
Daniel Witten-Hannah, CEO of Fisher & Paykel, emphasized the exhibition's embodiment of the company's values and ambition. The installation, led creatively by Dean Poole and designed by Calvi Brambilla, is crafted to reflect tranquility amid EuroCucina's hustle, combining natural materials with technological innovation.
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