EightSix Unveils Brand Studio: A New Era for Brand Music Usage

On March 16, 2026, in Berlin, EightSix launched Brand Studio, the first-ever brand music intelligence system. This pioneering platform redefines the approach global brands take to discover, evaluate, license, and deploy music.

Following two years of intensive development and drawing on over 25 years of industry expertise in fields such as music supervision and audio technology, Brand Studio utilizes mDNA™, a proprietary framework. This tool helps brands standardize their music choices through benchmarks like genre, emotion, and tempo.

Featuring capabilities like SceneMatch™ for video music matching and ArtistMatch™ for identifying suitable artists, the platform aims to make music decisions as defensible as media expenditures. By partnering with SoundOut and Cyanite, EightSix ensures the platform meets global standards.

Brand Studio offers a commercially viable path for creators, providing structured access to brand intelligence. This new launch is set to enhance how CMOs and brand teams integrate music into their strategies.