DOUGLAS Group Shows Modest Growth Amid Strategic Shift

Douglas AG reported a 1.1% increase in sales for Q2 of 2025/26, reaching €949.7 million. Despite a net loss of €124.6 million due to impairments from its French operations and Parfumdreams, the group is advancing its strategic goals. It focuses on omnichannel experiences and technological investments to solidify its market position. Adjusted EBITDA declined by 5.1% but remains at €116.1 million.

Sales growth was stronger in Central Eastern Europe at +5.9%, while Southern Europe's sales declined by 1.3%. Online growth outpaced in-store performance. The loyalty program continues to drive sales, now accounting for 80% of sales in several markets. E-Com sales increased by 2.4%, improving overall performance.

The group revised its 2025/26 fiscal guidance, expecting sales at the lower end of €4.65-€4.80 billion with an adjusted EBITDA margin around 16%. Despite economic challenges, DOUGLAS focuses on differentiation and premium brand exclusivity to enhance resilience.