Ultimo's Historic Concert Sets New Attendance Record in Italy

In a landmark event, 250,000 fans attended Italian superstar Ultimo’s performance on July 4 at the University of Rome Tor Vergata. Promoted by Vivo Concerti, part of EVENTIM LIVE, this concert set a new national attendance record and ranks among the largest solo artist performances in Europe.

The event, requiring extensive cooperation with the City of Rome and local authorities, showcased CTS EVENTIM Group’s expertise in managing large-scale live events. This collaboration ensured comprehensive planning for mobility, security, infrastructure, and crowd management.

The successful execution highlights EVENTIM LIVE’s strategic strength, comprising over 45 top promoters across Europe. This network blends local insight with international resources, enabling the delivery of complex entertainment projects. The concert reinforces CTS EVENTIM's leading position in the European live entertainment sector.