CoCo Bubble Tea Expands in Europe with Belgian Partnership

CoCo Bubble Tea has formed a strategic partnership with Bubble Bar in Belgium to accelerate its European growth. This collaboration aims to enhance CoCo's localization effort through product innovation and standardized operations. Bubble Bar, a pioneer in Belgium's bubble tea market since 2014, will help CoCo expand while maintaining local relevance.

CoCo currently operates eight stores in the Benelux region and plans to increase this number significantly. The partnership supports CoCo's broader European expansion plan, including new stores scheduled in Germany, Hungary, the Netherlands, and Spain. This is in line with the European bubble tea market's projected growth, which is expected to reach USD 1.22 billion by 2032.

With a robust supply chain based in the Netherlands, CoCo aims to streamline operations and ensure quality standards are met. This expansion strategy is supported by local capability building through dedicated training centers. CoCo continues to offer diverse products to appeal to various cultural preferences across Europe.