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Brandwatch Enhances AI Capabilities with Expanded Data Insights
On November 20, 2025, Brandwatch, a Cision company specializing in consumer intelligence, announced new AI-driven innovations aimed at redefining how marketers interpret and act on data insights. The updates emphasize deeper data content and enhanced AI capabilities.
The advancements focus on Iris AI, Brandwatch's intelligence layer that turns data points into actionable insights. The main features include a Quick AI Chat Assistant named Ask Iris, which allows users to ask natural-language questions and receive instant answers, and AI Dashboards, which summarize insights swiftly.
Additionally, Brandwatch has broadened its data coverage to include platforms like TikTok, YouTube, and LinkedIn, among others. Looking ahead to 2026, Brandwatch plans to further expand Iris AI's capabilities, offering smarter video and image analysis and introducing a new mobile app experience.
R. E.
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