Cision Acquires Search Intelligence Platform Trajaan

Cision, a leader in consumer and media intelligence, has acquired Trajaan, a search intelligence platform. This move enhances Cision's AI and data strategy, offering a comprehensive view of consumer behavior by integrating insights into consumer, search, and AI consolidations. This follows their August 2025 partnership.

Trajaan's technology captures geo-localized search behavior across different platforms, now integrated into Cision's tools like Brandwatch and CisionOne. This enables marketing teams to move from analysis to predictive intelligence, enhancing strategic decision-making.

The acquisition offers customers a unified insight into social media and search trends, improving their ability to forecast demand and understand consumer motivations. It marks a pivotal point in Cision's AI development, broadening their insight capabilities.