CHERY Unveils New "For Family" Value Proposition at AutoChina2026

At AutoChina2026 in Beijing, Chery Automobile Co., Ltd. introduced its new "For Family" value proposition. This initiative emphasizes safety, accessibility, and innovation, aiming to serve 10 million global families by 2030. Chery's CEO, Jeff Zhang, underscored the commitment to quality and technology, resonating deeply with attendees.

With a presence in over 120 countries, Chery has already reached 4.5 million families globally. The firm's expansive network includes 8 R&D centers, 36 production bases, and thousands of dealers and service centers, reflecting its philosophy of localized development and mutual community prosperity.

The new proposition prioritizes safety, space, and technology for all, showcased by the TIGGO V model launched at the event. As Chery progresses with its strategic goals, it aims to strengthen bonds with families worldwide.