Cherry SE's 2025 Half-Year Results Impacted by Strategic Shift

Cherry SE has released its preliminary financial results for the first half of 2025, highlighting a strategic realignment's impact on revenue and EBITDA margins. The company reported a Group revenue of approximately EUR 46.0 million for the first half, a decline from EUR 61.6 million in 2024, accompanied by a -5.0% adjusted EBITDA margin. This decrease is attributed to strategic reductions in sell-in volumes in Europe and weak demand in the Components segment.

Cherry's strategy focuses on cleaning up inventory and restructuring distribution channels, particularly by terminating distribution agreements in Europe. Despite short-term revenue challenges, sell-out to end customers has surged by 72% year-over-year, showcasing strong demand for Cherry's products.

The company plans to complete its European channel cleanup by the end of August 2025, aiming for profitable growth in September. A detailed financial breakdown is expected on 31 July 2025, followed by a half-year report on 14 August 2025.