on Cembra Money Bank AG (ETR:CH022517)
Cembra Appoints New Chief Customer & Growth Officer
On December 1, 2025, Bernardo de Barros Franco will join Cembra Money Bank AG as the new Chief Customer & Growth Officer. His appointment is a strategic move by Cembra to enhance its customer-oriented services and digital growth. Franco brings over 25 years of experience from fintech, digital banking, and e-commerce sectors. He has held senior roles at companies like Mercado Libre, OLX, and Uber, and has launched SumUp's digital bank in Brazil.
CEO Holger Laubenthal emphasized that Franco's broad expertise will support Cembra's strategic transformation, aiming to provide more value to customers. The bank looks to leverage Franco's digital understanding to further its innovation initiatives.
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