Bosideng celebrates its 50th anniversary at Paris Fashion Week with "The Bloom"

The Chinese brand Bosideng celebrated its 50th anniversary at Paris Fashion Week with its "The Bloom" show. The show took place on October 5, 2026, at the Hôtel Pozzo di Borgo, a renowned Parisian residence. This marked Bosideng's first appearance on the official Paris Fashion Week schedule. The collection, designed by Pietro Ferragina, blends Art Deco with Chinese traditions such as the Shanghai qipao.

This event showcased four collections: Cold Weather, Outdoor, Business, and Puff, exploring the different facets of winter fashion. The finale, with its pink silhouettes, offered a fresh take on the puffer jacket. Prestigious guests, including Jet Gao and Coco Rocha, attended the show, strengthening the cultural ties between China and France.

An anniversary exhibition also traced Boschideng's evolution, highlighting collaborations with figures like Jean Paul Gaultier. Boschideng, a sales leader in China, aims to strengthen its position on the international fashion scene.