on Borussia Dortmund GmbH & Co. KGaA (ETR:BVB)
Vodafone Becomes Borussia Dortmund's Main Shirt Sponsor
Starting with the 2025/2026 season, Borussia Dortmund will partner with Vodafone Group companies, establishing Vodafone as the main shirt sponsor in all competitions. This collaboration marks a significant shift for the Bundesliga club as Vodafone replaces previous sponsors, Evonik Industries AG and 1&1 AG, whose contracts will expire at the end of the 2024/2025 season. The new agreement with Vodafone extends until June 30, 2030.
The partnership is not limited to shirt sponsorship. Vodafone and Borussia Dortmund aim to launch an innovation and technology offensive to create digital experiences for fans and Vodafone customers. This venture symbolizes a strategic shift towards digital engagement and fan interaction.
Evonik will continue its association with the club until 2030 as a Champion Partner, focusing on areas like sustainability and health.
R. H.
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