Blokees Unveils Enhanced Brand Mission at 2026 Conference

On March 25, 2026, Blokees announced its revamped brand mission, "Inspire Creativity, Share Joy," at the Global Partner Conference in Shanghai. The event, themed "FORWARD, TOGETHER," underscored Blokees' long-term strategy aimed at enhancing product certainty, strengthening its BFC ecosystem, and promoting a universal appeal with its tiered pricing strategy.

The company focuses on a user experience centered around "assemble-create-share," encouraging users to customize and share their creations. Key products include the Blokees Model Kits and Blokees Wheels, based on globally known franchises like Transformers and Ultraman.

Blokees aims to balance its product strategy with 80% core categories and 20% innovation. Plans for global expansion and stronger creator community engagement were also emphasized, fostering a platform for expression and growth worldwide.