BEACN Announces Q3 2025 Financial Results and New CEO Appointment

BEACN Wizardry & Magic Inc. reported a 16% revenue decrease and a 17% drop in gross profits for the first nine months of 2025 compared to the previous year. The gross margin remained constant at 42%, balanced by product pricing and increased merchant fees. Q3 2025 saw sales falling by 24% with a 7% reduction in gross profit, largely due to the absence of new product launches unlike the previous year.

Amid these financial results, BEACN appointed Kevin Alexander as the new CEO, effective November 19, 2025. Alexander, transitioning from his role as a consultant and director, succeeds co-founder Craig Fraser, who becomes Chief Product Officer. Fraser emphasizes Alexander's team-building strengths as crucial for BEACN's growth. Alexander's familiarity with the company promises a seamless leadership transition aiming to harness BEACN's core strengths.