Avalara Appoints Hauke Stehr to Drive Growth in DACH Region

Avalara, Inc. has appointed Hauke Stehr as Director for the DACH region, including Germany, Austria, and Switzerland. Stehr's role is to steer Avalara's growth strategy amidst evolving tax and compliance requirements. The appointment comes as European governments transition towards digital tax reporting and e-invoicing, reshaping organizational tax management and compliance. This shift includes Germany's B2B e-invoicing rollout and the EU's VAT in the Digital Age initiative.

Stehr brings over 20 years of leadership in high-growth tech companies like PayPal and Schindler. His experience in building go-to-market strategies and leading international teams is seen as ideal for helping businesses in the DACH region, a key market for Avalara.

According to Greg Chapman, Avalara's EVP, the increasing complexity of compliance demands reliable technology partners. Stehr believes Avalara's expertise offers a strong foundation for modernizing compliance operations and supporting growth.