Atlas Cup to Launch First Professional Orbital Sport by 2028

Atlas Cup, Inc. has announced the launch of the world's first professional orbital sport, with inaugural championship races set for 2028. Uncrewed spacecraft will compete in these races, introducing orbital sports by leveraging heritage from competitions like America's Cup and Formula One. Founded in late 2025, Atlas Cup aims to inspire by harnessing space's potential, delivering unique sports content to global audiences.

CEO Philip Hover-Smoot believes Atlas Cup will transform the space industry similar to how professional racing impacted the automotive sector. The venture targets opportunities within the expanding space economy, addressing challenges in a fragmented supplier ecosystem with limited performance data. Orbital racing offers both spectacle and performance insights into spacecraft.

Atlas Cup is timely as global sports media evolves, facing demand for premium content and next-gen engagement. Positioned at this intersection, the project combines space visuals and racing for compelling entertainment.