AssureTrace Appoints Graham Clark as Business Director and CRO

AssureTrace, based in Dublin, has appointed Graham Clark as Business Director and Chief Revenue Officer. Clark joins the Board of Directors, bringing over 23 years of international serialization expertise. As a co-founder of TraceLink, Clark has experience with key regulations such as the EU Falsified Medicines Directive and the US Drug Supply Chain Security Act.

Clark emphasized the shift from implementing systems to running reliable compliance. He highlighted the challenge of maintaining in-house expertise for serialization, proposing AssureTrace's structured model with established technology as a solution. This model uses managed services for flexibility and speed, allowing compliance operations to adapt efficiently to new challenges.

AssureTrace aims to enhance operational efficiency through its service-led model, supported by SoftGroup technology. This approach helps pharmaceutical companies manage regulatory requirements effectively. The company plans to expand across Europe and North America, leveraging SoftGroup's technology used by 167 customers in 43 markets.