Anua Announces Kendall Jenner as Global Brand Ambassador

Korean skincare brand Anua has appointed Kendall Jenner as its first global brand ambassador. This announcement accompanies the launch of a global campaign spotlighting the PDRN Collagen Glow Facial Serum Spray, which Jenner uses in her daily routine. The campaign highlights the brand's expansion in the U.S., where it has earned significant recognition on platforms like TikTok Shop and Amazon.

Since 2024, Anua has seen impressive growth in the American market, reaching over $500 million in global revenue by 2025. With more than 40 million units sold worldwide, Anua's products are available in over 20,000 U.S. retail locations, marking its transition from an online presence to a robust retail footprint.

The campaign is set to launch on global digital platforms, showcasing Jenner's use of Anua's products. To commemorate this, Anua will host an immersive pop-up event in New York City, offering the public a chance to experience the brand.