Analysis of purchasing trends for corporate gifts in France

Gift Campaign conducted a study on the purchasing habits of its customers in France, based on over 7,000 orders. The majority, more than half of all orders, were in the €100 to €500 range. The analysis revealed a median of 150 units per order, with items such as bags, water bottles, mugs, notebooks, and pens, often used for events and communication campaigns.

Strong seasonality is identified, with two periods of intense activity: autumn, particularly between September and November, and spring, with peaks in May and June. Associations favor items designed to raise their profile, while government agencies opt for functional products.