ALP Gains Exclusive Partnership with Matchroom Boxing

ALP Supply Co. LLC, a leading American nicotine pouch brand, has secured a pivotal partnership with Matchroom Boxing, becoming their Official Nicotine Pouch Partner for the UK and Ireland. This collaboration marks ALP's initial entry into these European markets, offering exclusive exposure across Matchroom's autumn boxing events.

ALP's rapid ascent since its 2024 founding has been notable, achieving top direct-to-consumer status in the US and capturing 1% of convenience store nicotine pouch sales within just 90 days. This expansion now sees ALP launching in 11 European markets, highlighted by its alignment with global sports figures such as UFC champion Conor McGregor.

The partnership debuts on 5 September at Dublin's Croke Park, with subsequent events at Birmingham's Utilita Arena and Sheffield's Utilita Arena. The collaboration offers ALP in-ring and broadcast visibility, alongside fan engagement initiatives and a branded digital series.