Agassi Sports Entertainment Collaborates with IBM to Innovate Racquet Sports

Agassi Sports Entertainment Corp. has announced a collaboration with IBM to enhance the digital experience of racquet sports worldwide. The partnership will utilize AI technology to analyze player performance, aiming to revolutionize the way both amateur and professional players engage with the sport.

Several innovations are planned, such as personalized experiences, insightful data, and interactive features designed to enhance training and fan engagement. Agassi Sports aims to create a global community of racquet enthusiasts while prioritizing accessibility.

This collaboration reflects a shared commitment to combine passion and technology. Key figures like CEO Ronald Boreta and Andre Agassi emphasize the potential of this initiative to grow the industry and promote wellness. IBM’s Jonathan Wright highlights the commitment to improving player experience through AI.