MRH Switzerland AG defies the decline in the Swiss hotel market

MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, posted growth in the first half of 2026 despite a declining Swiss hotel market. MRH's revenue increased by 1.0% to CHF 104.9 million. This performance contrasts sharply with the 0.7% decrease in overnight stays in Switzerland, according to the Federal Statistical Office.

The stabilization of the occupancy rate at 54.3% and the 2.8% increase in the average room rate to CHF 651 illustrate MRH's resilience. Revenue per available room also increased by 3.2%, highlighting an effective pricing strategy.

With a stable EBITDAR margin and a notable improvement in its restaurant business, MRH continues to demonstrate strong profitability. The company remains optimistic for the second half of the year, despite geopolitical and economic challenges.