Adidas Achieves Record Sales and Raises 2026 Revenue Forecast

Adidas has reported a significant 14% increase in its Q2 2026 revenue, reaching a record €6.7 billion. The growth is attributed to robust consumer demand across all markets and product lines. Notably, the company's Performance business saw a 39% rise, driven largely by Football and Running categories. Gross margins improved by 0.8 percentage points to 52.5%, despite increased marketing investments.

For the first half of 2026, adidas achieved a 14% rise in currency-neutral revenues, hitting €13.3 billion. Operating profit for this period improved by 11% to €1,279 million. The company has completed the first €500 million tranche of its share buyback program and remains confident about its full-year outlook, now expecting 9-10% revenue growth.

Adidas attributes its success to a stronger product pipeline, enhanced retailer relations, and strategic global partnerships. The company anticipates its operating profit will reach approximately €2.3 billion by year-end.