Adidas Achieves Record Revenues in 2025 and Announces Share Buyback

Adidas AG reported record revenues for the year 2025, with fourth-quarter currency-neutral revenues increasing by 11% year-on-year. Including Yeezy sales, the revenues grew by 10% and reached €6,076 million in the quarter. The company's gross margin improved by 1 percentage point to 50.8%, while operating profit more than doubled to €164 million from the previous €57 million.

For the entire year of 2025, currency-neutral revenues rose by 13%, marking the second consecutive year of such growth. In euro terms, revenues hit a record €24,811 million, boasting an improvement in gross margin to 51.6% despite adverse currency impacts.

In light of robust financial performance and brand momentum, Adidas has decided to initiate a share buyback worth up to €1 billion in 2026. This buyback will be funded by expected strong cash flow generation. The company plans to release its final financial results for 2025 and provide guidance for 2026 on March 4, 2026.