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ACCESS Newswire Enhances Platform with Social Monitoring Feature
ACCESS Newswire Inc. announced the launch of a new Social Monitoring feature integrated into its ACCESS subscription platform. This enhancement permits organizations to monitor, assess, and comprehend brand-related discussions across major social networks, including Facebook, LinkedIn, Instagram, and TikTok. The feature was deployed to 100 universities in February and is now accessible to all customers.
The new capability offers real-time brand monitoring, sentiment analysis, influencer tracking, and historical conversation trends. It combines traditional media monitoring with social insights, all visible within a single dashboard. This integration aims to help companies evaluate their brand's digital impact and market perception.
ACCESS Newswire's strategy focuses on enhancing its subscription platform, anticipating continued growth in annual recurring revenue through expanded functionality and adoption. The company projects an average subscription ARR of $14,000 to $15,000 per customer by the end of 2026.
R. H.
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