on A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ)
A2Z Cust2Mate Expands Retail Media Strategy with Lego Partnership
A2Z Cust2Mate Solutions Corp., recognized in smart retail technology, has announced a new agreement to advertise Lego products in Israel. This partnership marks a significant step in their retail media strategy, introducing a dual revenue stream through commissions on each transaction alongside traditional ad impressions.
This agreement will leverage up to 5,000 smart carts in Yochananof, a leading Israeli supermarket, transforming shopping into interactive experiences. It is the third partnership in three weeks, following agreements with Toys "R" Us Israel and The Red Pirate, highlighting Cust2Mate's growing influence in retail media.
The partnership provides essential consumer insights and utilizes a cost-per-thousand impressions model. CEO Gadi Graus emphasized the potential for recurring revenue and the innovative role of smart cart retail media in the expanding global digital advertising market.
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