A change of scale for M6 thanks to the 2026 World Cup

The M6 Group recorded a promising first half of the year, largely driven by its coverage of the 2026 FIFA World Cup. The channel saw its visibility increase, reaching 94% of the French population. Viewership climbed, placing M6 at the top of the national channels between June 11 and July 19, notably achieving the ten highest ratings of the year.

M6 also dominated the advertising space, becoming the leading TV group in terms of contacts during the event. Financially, consolidated revenue for the first half of 2026 reached €643.8 million, up 1.8% compared to the previous year, despite a challenging advertising market. The digital transformation plan continues, with a streaming revenue target of €200 million by 2028.