Robert Pattinson Headlines 1664's London Launch

Robert Pattinson attended the launch of 1664's new campaign, "Unquestionably Good Taste", in London. The event drew journalists, influencers, and industry guests to celebrate the brand's global ambitions. Pattinson, as 1664 Global's ambassador, starred in a campaign film set in Paris, portraying three distinct characters. Directed by Brady Corbet, the film aims to explore the subjective nature of taste.

The launch at Town Hall Spaces featured discussions on contemporary culture with panelists Raven Smith, Rickie Ho, and Patricia Bright. The evening highlighted 1664 Blanc's premium status, linking it to fashion and lifestyle. Pattinson appreciated the brand's style and humor, stating the film delves into the personal nature of taste.