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JCDecaux wins the competitive bid to supply advertising
Street Furniture and the self-service bicycle hire scheme to the
Communauté d'Agglomération de Cergy-Pontoise
Paris, June 12, 2008 - JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor
advertising company in Europe and in the Asia-Pacific region, and No.2
worldwide in this industry, announces that, following a competitive tender
process, it was recently awarded the contract to provide, firstly, advertising
street furniture and self-service bicycles to the Communauté d'Agglomération de
Cergy-Pontoise (an inter-municipal area with a total of 185,000 inhabitants)
for a period of 15 years; and, secondly, to supply street furniture for the
towns of Cergy, Eragny, Jouy le Moutier, Osny, Pontoise and Vauréal, again for
a period of 15 years.
The contract covers the installation and maintenance of 301 advertising bus
shelters, including 45 with passenger information systems; 161 2m2 MUPI® city
information panels; 79 8m² billboards and 8 12m² displays as well as the
installation of 40 self- service bicycle docking stations equipped with 350
bicycles. The new contract totals 763 2m2 advertising panels and 199 8m²
billboards.
Following the launch of Vélo'v in Lyon, France in 2005, JCDecaux continues to
drive the development of the innovative self-service bicycle hire concept in
France and elsewhere. Now present in a total of 16 towns and cities - Vienna (
Austria), Cordoba, Gijon and Seville (Spain), Brussels (Belgium), Paris,
Marseille, Aix-en-Provence, Toulouse, Rouen, Besançon, Mulhouse, Amiens,
Luxembourg and Nantes - and 2 inter-municipal structures (La Plaine and Cergy-
Pontoise), the service has to date generated 35 million individual rentals.
The world leader in self-service bicycle hire, JCDecaux allows users to take
out a subscription for one day, one week or one year thanks to an easily
accessible, exclusive electronic payment system that considerably simplifies
the rental process for users.
Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux SA,
made the following statement: "The installation of this self-service bicycle
hire scheme, a truly eco-friendly way of travelling, in a major activity centre
in the Paris region, will allow a larger number of people living in the greater
Paris region to enjoy access to this new form of individual public transport.
In this way, JCDecaux is helping to improve the quality of life in the
Communauté d'Agglomération de Cergy Pontoise. This contract helps us to further
improve the effectiveness and performance of our network of advertising
displays in the Ile-de-France region, 2% of the country that boasts 19% of the
French population, and 29% of national wealth."
JCDecaux Group, key figures:
- 2007 revenues: €2,106.6m; revenues for the first quarter of 2008: €482.2m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
Euronext 100, Dow Jones Sustainability and FTSE4Good indexes
- No.1 worldwide in street furniture (351,000 advertising panels)
- No.1 worldwide in airport advertising with 145 airports and more than 300
transport contracts in metros, buses, trains and tramways (386,000 advertising
panels)
- No.1 in Europe for billboards (215,000 advertising panels)
- No.1 in outdoor advertising in China (219,000 advertising panels in 23 cities)
- No.1 worldwide for self-service bicycle hire
- 952,000 advertising panels in 54 different countries
- Present in 3,400 cities with more than 10,000 inhabitants
- 8,900 employees
Communications Department Corporate Finance Department
Press Relations Investor Relations
Agathe Albertini Martin Sabbagh
Tel: +33 (0)1 30 79 34 99 Tel: +33 (0)1 30 79 79 93
Fax: +33 (0)1 30 79 75 39 Fax: +33 (0)1 30 79 77 91
agathe.albertini@jcdecaux.fr martin.sabbagh@jcdecaux.fr
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= Regulated communication
= Financial advertisement
