Your Family Entertainment AG press release (WKN A161N1; ISIN DE000A161N14)
Buying and collecting NFTs has becomean important digital trend worldwide - e.g. in the field of digital art. Based on Blockchain-based technology, 361/DRX and Your Family Entertainment developed unique digital creations that could subsequently be traded as well. Together with Your Family Entertainment, 361/DRX created two collections of digital and officially licensed collectibles through its AR Ready platform, based on the comic book characters "Fix & Foxi" by Rolf Kauka and the computer game character "Crazy Chicken" ("Moorhuhn"). Thanks to augmented reality, fans can experience acquired animated figures in their real life environments. . Please follow the site site https://www.arready.de/yfe/?lang=en for more information.
In the case of "Fix & Foxi", two genuine cult comic characters with a long history are brought into the digital world. The comic books featuring the two foxes created by Rolf Kauka sold around 780 million copies between 1953 and 2010.
"Both Moorhuhn and Fix & Foxi are outstanding examples of German pop culture, and with this project they once again become the timeless cult characters to make themselves immortal through Non-Fungible Tokens (NFTs) in Augmented Reality (AR). A pioneering achievement by the teams at 361/DRX and YFE", says Dr. Stefan Piëch, CEO of Your Family Entertainment AG.
Daniel Sack, CEO and co-founder of 361/DRX adds "For us as a specialized marketing tech start-up, the subject of NFTs is incredibly exciting and we are convinced that the trend has only just begun. We don't just create licensed 3D collectibles; we bring them to life in space through augmented reality. We're using AR as a catalyst to bring NFTs to everyone's experience and make them popular."
7 Collectibles between 30 and 1.000€
Specifically, anyone can view and buy the limited edition 3D figures. The purchase of the collectibles can be done in four simple steps via the Open Sea platform:
1. Set up a crypto wallet. Such a wallet acts as a digital wallet for blockchain-based cryptocurrencies like Bitcoin or Ethereum. Providers such as Meta Mask (Desktop & App) or Coinbase (App-only) make this possible.
2. Link crypto wallet with Open Sea.
3. Buy cryptocurrency.
4. Buy 3D figures!
361/DRX and Your Family Entertainment compensate the resulting CO2 emissions through "Gold Standard" certified projects both during the sale and subsequent resale of the 3D Collectibles.
About Your Family Entertainment
End of Media Release
File: Fix & Foxi and Crazy Chicken ('Moorhuhn') - 361/DRX and Your Family Entertainment bring cult figures into the digital world
Issuer: Your Family Entertainment AG
Key word(s): Internet and Multimedia
21.07.2021 Dissemination of a Press Release, transmitted by DGAP - a service of EQS Group AG.
|Company:||Your Family Entertainment AG|
|Phone:||+49 (0)89 997 271-0|
|Fax:||+49 (0)89 997 271-91|
|Listed:||Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Stuttgart|
|EQS News ID:||1220525|
|End of News||DGAP Media|