VOGOSPORT expands its offering with its out-of-venue "Virtual Seat" solution
VOGO (ISIN code: FR0011532225 - Ticker: ALVGO) is announcing the expansion of
its VOGOSPORT offering with the launch of its out-of-venue "Virtual Seat"
solution for sports federations, leagues, clubs, event organisers, rights
holders and broadcasters. The new service addresses the needs of sports
industry players who, to withstand the current health crisis, have to reinvent
themselves, be ready for potential after-shocks and provide economic
stakeholders in the sports economy new sources of revenue.
COVID-19: an unprecedented impact on the sports industry
The effects of the Covid-19 health crisis were felt immediately by the sports
industry with major national and international sporting being shut down or
postponed as the epidemic spread. In addition to broadcasting rights which
weigh upon club budgets, the industry continues to suffer heavy revenue losses
(ticketing, advertising campaigns, merchandising, etc.) across the disciplines.
As an indication, the economic impact of the crisis is estimated to have cost
League 1 and 2 clubs EUR400m for the 2019-2020 season (source: KPMG Football
Benchmark - excluding the impact on the transfer market).
As lockdown measures are gradually lifted, the French government has authorised
professional training to resume for team sports clubs, and will reopen stadiums
and racetracks from 11 July with a limit of 5,000 spectators.
A recovery underway... but a necessity: reinvention
The easing of measures to contain Covid-19 is opening the way to recovery, with
very encouraging signs for VOGO's activity. But the return to normal will be
gradual and the possibility of a future crisis means that today the world of
professional sports must reinvent their practices, the fan experience,
broadcasting channels for events and economic models, which until now have been
"Virtual Seat": an innovative solution for enjoying a live experience outside
VOGO is seeking to be at the centre of this transformation in which new
technologies play a decisive role. This is the premise of the new "Virtual
Seat" offering for federations, clubs, events organisers, rights holders and
broadcasters. With this new solution, fans can now attend competitions, which
would be held behind doors with very limited access, from outside the stadium,
using their devices (smartphone, tablets, etc.) to stream the cameras filming
the events in real time. All the features behind the success of VOGOSPORTS'
historical in-stadia service are available: live multi-camera, replay, zoom and
slow motion. The solution is an innovative way to meet subscriber needs and
engage its community of supporters.
Driving fan engagement and loyalty, and creating new sources of revenue for
economic stakeholders in the sports economy
Thanks to this solution, sports industry players can give their spectators an
innovative alternative to in-stadia attendance, allowing fans to continue to
enjoy their passion. This exclusive and engaging service is offered as a second
screen that can be used in addition to traditional broadcast channels (with,
for instance, access to the live multi-camera where users can switch as they
please between angles during play), or as a standalone media for events that
are not re-broadcast. The roll-out of the service gives economic stakeholders
in the sports economy new sources of revenues, particularly through in-app
purchases as well as greater visibility for partner brands thanks to the
insertion of logos and sponsored videos.
"Virtual Seat" confirms VOGO's agility and leading role to assist economic
stakeholders in the sports world through the deep transformation of their
industry, while fully harnessing the opportunities of new technologies. The
solution can also be used in other markets, such as the performing arts, which
too have to rethink their tradition models.
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VOGO develops, markets and distributes live & replay, audio and video solutions
for spectators and professionals in sports arenas. The acquisition of
Vokkero(r) in October 2019 enriched this range of professional solutions, with
the integration of an internationally recognised line of audio communications
systems in the world of sport (over 20 disciplines), as well as in industrial,
service and entertainment sectors. All of the Group's technologies have patent
protection. VOGO is present in France (Montpellier, Paris and Crolles) and in
North America, with an office in New York. The Group has been listed on the
Euronext Growth stock market since November 2018 (ISIN code: FR0011532225 -
ALVGO). For more information: www.vogo-group.com