TF1 AND IP BELGIUM SIGN AN AGREEMENT ON THE MONETIZATION OF TF1 CHANNEL
ADVERTISING SPACE IN BELGIUM
Effective 1st September 2019, the IP Belgium advertising agency will handle the
marketing and monetisation of the linear and non-linear* advertising space
(previously marketed by Transfer) of the TF1 channel, which has been present in
Belgium since 2017.
This new collaboration will enable IP Belgium to make a competitive offer
representing 13% of the Belgian audience share** to Belgian advertisers.
Advertisers will enjoy additional coverage of their advertising targets and the
chance to associate their brands with engaging, federating programmes in
Gilles Pélisson, Chairman & CEO of the TF1 group, says: "The TF1 channel has
been part of Belgian viewers' everyday life for over thirty years, and for the
last two years it has been part of Belgian advertisers' daily lives as well. We
are delighted today to embark on this new partnership with IP Belgium, whose
knowledge of the local market is a real source of added value. IP Belgium's
dynamism and innovation skills, both in data and in terms of technological
developments, will strengthen TF1's presence with Belgian advertisers. We would
like to thank the teams at Transfer for enabling TF1 to enter the Belgian
advertising market and for their support throughout these last two years".
Philippe Delusinne, General Director of IP Belgium, says: "IP Belgium already
operates at a national level, selling advertising space for various companies,
including Bel RTL, Nostalgie, NRJ Vlaanderen, Radio Contact and Fun Radio, and
will now be able to facilitate advertisers' access to audiences with a variety
of popular brands via a coherent and complementary commercial offer".
*Non-linear: TF1 channel's catch-up service
**Source: CIM / Audience share PRA 18-54 / 17.00-23.00 2018
About the TF1 group
The TF1 Group is the leading private-sector television broadcaster in France,
with five unencrypted channels (TF1, TMC, TFX, TF1 Séries Films and LCI) and
four pay-TV theme channels (TV Breizh, Histoire, Ushuaïa and Serieclub, the
last of which is 50% owned). The Group is adding a highly effective digital
dimension to our channels on MYTF1, and video-on-demand offers via MYTF1VOD and
TFOU MAX. The TF1 Group is also present in the production and distribution of
content, mainly via Newen, through which it aims to accelerate international
expansion of its production and distribution activities.
The TF1 Group has extended its digital footprint, in particular through the
acquisition of the aufeminin group in April 2018. This led to the creation of
its digital division Unify build around well-known brands such as Marmiton,
MyLittleParis and Doctissimo, all of which support strong, engaged communities.
This has enhanced the Group's offer and its ability to deploy federating,
complementary special-interest themes to reach all audiences, especially women
and millennials. The TF1 Group has created a large range of businesses in key
entertainment and leisure fields, with TF1 Entertainment (board games, music
and live show production, licences and publishing) ; the film industry with TF1
Films Production and TF1 Studio. The TF1 Group currently has a presence in 10
countries and employs 3,135 people.
The TF1 Group is quoted on the Paris stock exchange
(Euronext Paris: ISIN FR0000054900).
About IP Belgium
IP Belgium has been active in Belgium since 1938 and is one of the country's
main advertising agencies. It operates in the widest range of media: TV, Radio
and Digital. IP Belgium's mission is twofold. On the one hand, the advertising
network is working to optimize the advertising investments of advertisers and
their media agencies through communication solutions that meet their
expectations and a thorough knowledge of each media represented. On the other
hand, IP Belgium ensures that media customers' advertising revenues are
optimised by regularly analysing their competitive universe in terms of
tariffs, audience and profiles and by mastering media planning and
media-buying. Thanks to its experience, IP Belgium is particularly
distinguished by its creativity and expertise.