TF1 Publicité is the new advertising space sales provider for Discovery
Communications in France
Discovery Communications has chosen TF1 Publicité, France's no.1 multimedia
space sales provider, to sell and promote advertising space on its theme
channels and digital platforms in France.
Discovery Communications is a major media group in the theme channel universe,
so this will be an opportunity for TF1 Publicité clients to associate their
brands with premium environments through engaging and targeted programmes.
Building on iconic sport and nonfiction brands such as Eurosport and Discovery,
the new commercial partnership will enable TF1 Publicité to enrich its offer
on High SPC and male targets.
It will also enhance TF1 Publicité's entertainment offer for female targets
via the two new channels launched recently by the Discovery Communications
group in France: Discovery Investigation and Discovery Family.
The agreement, effective 1 January 2018, will cover the Eurosport 1 and
Eurosport 2 channels, the eurosport.fr website, the Discovery Channel,
Discovery Science, Discovery Investigation and Discovery Family channels and
their digital versions.
Discovery, the home of intelligent entertainment
Discovery Channel lifts the lid on the incredible challenges that pit humans
against nature, against machines or just against themselves, living through
out-of-the-ordinary experiences that stimulate your imagination and take you
into an extraordinary, action- packed world.
While others just deal with theories, Discovery Science pushes the boundaries
of our curiosity about the world: robots, explosions, and real-life
experiences - making science more accessible, more fun and more relevant.
Nail-biting suspense, passionate and tortured relationships, complex
investigations: Discovery Investigation opens a window onto true stories that
take us into the darkest corners of human nature. Real-life crimes, narrated
like a police procedural drama.
Discovery Family offers insight into the daily lives of real people with
stories to tell, with a strong dose of emotion and humour. Strands are as
varied as animal coaching or family businesses, from pastry chefs to beach
house builders, as well as the daily lives of extraordinary families. Discovery
Family is not just a channel for families, it's a channel about families.
Eurosport, the go-to channel for sports fans
Europe's no.1 destination for sports fans, Eurosport attracts and engages
viewers across all platforms with high-profile events like the Coupe de France
football tournament, tennis majors (French, US and Australian Opens), the Tour
de France and the Vuelta a España, MotoGP, the Le Mans 24-hour race, and the
Alpine Ski and Biathlon World Cups.
Sylvia Tassan Toffola, Deputy Chief Executive Officer TF1 Publicité: "We are
very pleased with the partnership deal we have concluded with Discovery
Communications to sell its advertising space in France. The agreement is in
line with the TF1 Group's expansionist strategy. The new channels will bolster
TF1 Publicité's offer and confirm our position as the leading force in
multimedia space sales."
Julien Bergeaud, Senior Vice President, Country Manager France and Sports
Rights Southern Europe, Discovery / Eurosport says: "At a time when our group
is expanding fast and 2018 is shaping up to be an exceptional year for sport,
we are delighted to be teaming up with TF1 Publicité, France's leading
multimedia space sales provider, to accompany us in this expansion."
About TF1 Publicité :
TF1 Publicité, France's no.1 multimedia space sales provider, sells
advertising space on TF1 Group channels (TF1, TMC, NT1, HD1, LCI, TV Breizh,
Ushuaïa TV, Histoire) and Discovery Communications channels in France. In the
radio market, TF1 Publicité sells space on Indés Radios, the leading
commercial offer in radio, and on MFM Radio.
As a major player in digital advertising in France, TF1 Publicité also sells
advertising space on MYTF1.fr, TFou.fr, and Bouyguestelecom.fr, Studio71 (the
world no. 3 multichannel network) and the Twitch platform. Its digital strategy
is deployed via five screens - television, IPTV, PCs, mobiles and tablets - and
draws on the TF1 Group's audiovisual rights and brands in various formats:
ordinary advertising slots, advertising on Group channel catch-up programmes,
event-based advertising (pre home page, pre-site, wrapping, etc), special 360
deals and brand content opportunities.
Through the diversity and attractiveness of its advertising sites, TF1
Publicité is able to offer its advertisers differentiated and targeted modes
For more information, go to www.tf1pub.fr
About Discovery Communications :
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and
captivates superfans around the globe with a portfolio of premium nonfiction,
lifestyle, sports and kids content brands including Discovery Channel, TLC,
Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as
OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and
Eurosport, the leading provider of locally relevant, premium sports and Home of
the Olympic Games across Europe. Available in more than 220 countries and
territories, Discovery's programming reaches 3 billion cumulative viewers, who
together consume 54 billion hours of Discovery content each year. Discovery's
offering extends beyond traditional TV to all screens, including TV Everywhere
products such as the GO portfolio and Discovery Kids Play; over-the-top
streaming services such as Eurosport Player; digital-first and social video
from Group Nine Media; and virtual reality storytelling through Discovery VR.
For more information, please visit: www.discoverycommunications.com
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