Solocal announces today the sale of its subsidiary, Mappy, #3 player in
day-to-day mobility in France, to RATP Group. Mappy's expertise will complement
and strengthen RATP Smart Systems' as of November 1st, 2020.
This divestiture is fully in line with Solocal 2020 strategic plan, enabling
Solocal to focus on its strategic activities and new range of digital services
offered to SMEs and large accounts in France.
Mappy has been part of Solocal Group since 2005. Mappy's employees will be
combined to those of RATP Smart Systems as of today, to form a workforce
dedicated to MaaS(1). Together, they will create an innovative and customer
centric "MaaS1" digital offer.
Besides significant cash needs to develop the Maas1 offer, the recurring EBITDA
margin of Mappy was significantly lower compared to the whole Solocal Group.
The transaction proceeds will not have any significant impact on Solocal cash
position and indebtedness.
Through this agreement, RATP Group becomes a long-term strategic partner for
Solocal. Mappy will remain the cartographic solution and the route calculator
for PagesJaunes.fr, and Solocal customers will still be able to benefit from
preferential visibility on the Mappy media.
(1) Mobility As A Service
About Solocal - www.solocal.com
We are the local digital partner for companies in France. Our job: advising and
supporting them to boost their activity thanks to our digital services (Digital
Presence, Digital Advertising, Websites, New Print Solutions). We also provide
users with the best possible digital experience with PagesJaunes, Mappy and
Ooreka, and our partners (Google, Facebook, Apple, Microsoft/Bing, Yahoo!,
etc.). We provide professionals and the public with our high audience services,
geolocalised data, scalable technology platforms, unparalleled order intake
coverage across France, our privileged partnerships with digital companies and
our talents in terms of data, development, digital marketing, etc. We gather
330,000 companies all over France and 2.7 billion visits on our services.
Solocal moreover benefits from the "Digital Ad Trust Classique" label for its
PagesJaunes and Mappy digital services. To know more about Solocal (Euronext
Paris "LOCAL"): let's keep in touch @solocal
Charlotte Millet +33 (0)1 46 23 30 00