EQS Group-News: Lalique Group SA
/ Key word(s): Agreement
Lalique Group announces exclusive licensing agreement to create fragrances for Brioni
Under the agreement with an initial term until end-2024, Lalique Group will exclusively create and distribute a collection of perfumes for the eponymous luxury fashion brand Brioni. The launch of a first Brioni scent under the licence is planned for the fourth quarter of 2020, when Brioni will celebrate its 75th anniversary. The fragrances will be distributed and marketed through Lalique Group's global network, leveraging Brioni's renowned brand in its key markets including the US, Russia, Europe and Japan.
Founded in 1945 in Rome by visionary duo Nazareno Fonticoli and Gaetano Savini, Brioni is recognized as one of the most prestigious menswear brands worldwide. The company today is part of Kering Group, a leading international luxury and lifestyle group that manages a series of renowned houses in fashion, leather goods, jewelry and watches.
Roger von der Weid, CEO of Lalique Group: "At Lalique Group, we are proud to be Brioni's exclusive partner for fragrances, and we are looking forward to building on our common tradition of craftmanship and philosophy of excellence. Collaborating with one of the most prestigious luxury menswear brands in the world represents a unique opportunity for us to further broaden our perfumes portfolio and our client base in the high-end market, thus generating additional value."
Fabrizio Malverdi, CEO of Brioni: "Brioni is one of the world's most important menswear houses, and perfumes are an important expression of a luxury brand. We are pleased to work with Lalique Group on the creation of a significant fragrance portfolio through this licensing agreement."
With the fragrances for Brioni, Lalique Group is expanding its existing perfumes portfolio, which includes the brands Lalique Parfums, Jaguar Fragrances, Bentley Fragrances, Parfums Grès, and Parfums Samouraï.
Phone: +41 43 499 45 58
You can find further information at www.lalique-group.com.
You can find further information at www.brioni.com.
End of Corporate News
|Company:||Lalique Group SA|
|Phone:||043 499 45 00|
|Fax:||043 499 45 03|
|Listed:||SIX Swiss Exchange|
|EQS News ID:||926433|
|End of News||EQS Group News Service|