Interparfums to acquire 25% of www.origines-parfums.fr
Interparfums and Divabox, owner of the Origines-parfums e-commerce platform for
beauty products, today announced the signing of a strategic agreement and an
equity investment whereby Interparfums will acquire 25% of Divabox's capital
through a reserved capital increase.
As a website of reference for all selective fragrance brands, Origines-parfums
is a key French player in the online beauty market recognized for its customer
For Origines-parfums, the agreement will provide the resources it needs to
strengthen its existing organization and raise its online visibility to support
its development in France and in Europe.
For Interparfums, this agreement will enhance the introduction of dedicated
fragrance lines and products designed to address a specific consumer demand for
this distribution channel and accelerate the Group's digital development.
Jean Philippe de Peretti, Chairman and CEO of Divabox, added: "Our goal is to
exceed the milestone of EUR100 million in sales and become a European
e-commerce leader for perfumes and cosmetics. This partnership with
Interparfums will provide us with substantial operational and financial
resources to maintain the pace of our strong growth."
Philippe Benacin, Chairman and CEO of Interparfums commented: "With online
sales for perfumes and cosmetics growing every year, a trend that has been
accelerated by the health crisis, we have been on the lookout for an
opportunity to integrate an e-retail dimension since 2019.This partnership fits
perfectly with this strategy."
Paris, July 1, 2020
The family entrepreneurial adventure began in 1947 with the opening of its
first perfumery in Ajaccio, the capital of Corsica. 2010 marked a milestone in
its development with the creation of an e-commerce platform, Origines-parfums.
Today, the company's physical points of sale include four perfumeries, a
drugstore and a hair salon. As a French e-commerce operator, named the top
beauty site by the French consumer group magazine Que Choisir in 2019,
Origines-parfums has a customer base of more than 1 million people and revenue
in 2019 of EUR40 million.
Founded by Philippe Benacin and Jean Madar in 1982, Interparfums develops,
manufactures and distributes prestige perfumes and cosmetics as the exclusive
worldwide licensee for Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate
Spade, Moncler, Montblanc, Paul Smith, Repetto, S.T. Dupont and Van Cleef &
Arpels. The company is also the owner of Lanvin fragrances and the Rochas
brand. The Company is listed on Euronext Paris with a market capitalization of
This press release is available in French and English on the company's website