EURAZEO BRANDS ANNOUNCES INVESTMENT IN HERSCHEL SUPPLY CO.
Paris, October 31, 2019 - Eurazeo announces signing a minority investment in
Herschel Supply Co. ("Herschel"), a design-driven global lifestyle brand.
Headquartered in Vancouver, Canada, Herschel is known for transforming the
classic backpack and offering other timeless accessory products which are sold
in over 90 countries. Eurazeo Brands, the division of Eurazeo focused on
differentiated consumer brands with global growth potential, is investing $60M
alongside a consortium comprised of Alliance Consumer Growth ("ACG"), a leading
consumer-focused growth equity firm, and HOOPP Capital Partners ("HOOPP"), the
private capital arm of the Healthcare of Ontario Pension Plan.
"Herschel has established a strong, authentic brand that has enabled them to
design, market, and sell timeless and high-quality accessories, addressing the
needs of today's modern, multi-tasking consumer," said Adrianne Shapira,
Managing Director of Eurazeo Brands. "Herschel reimagined the backpack and in
doing so changed the category forever, but that was just the beginning. We are
thrilled to partner with Herschel management, ACG and HOOPP to leverage the
company's powerful customer engagement and accelerate growth across categories,
channels and geographies."
"Eurazeo, ACG and HOOPP are ideal partners for Herschel, a global iconic brand
that transcends cultures, ages, genders, and demographics," said Jamie Cormack,
Herschel co-founder. "We're looking forward to expanding our reach with our
timeless products that are part of global culture and synonymous with travel,
experience and discovery," said Lyndon Cormack, Herschel co-founder.
Eurazeo Brands aims to invest a total of $800 million in high potential North
American and European consumer companies across a wide range of verticals
including beauty, fashion, home, wellness, leisure and food. The firm will
serve as a value-added partner that brings proven brand-building expertise and
global capabilities. ACG will provide deep consumer products experience, and
along with HOOPP, will support the strong management team in its efforts to
develop new product categories, grow the Company, increase brand awareness and
extend its global footprint as it transforms into a culturally relevant
Jill Granoff, CEO of Eurazeo Brands, stated, "We are delighted to add Herschel
to Eurazeo Brands' portfolio of differentiated consumer and retail brands with
global growth potential, including NEST Fragrances, Pat McGrath Labs, Bandier,
and Q Mixers. Herschel is a leader in backpacks and travel accessories, and
represents a large, profitable addition to our portfolio. This is our first
investment in a Canadian brand and we are confident that the company will
achieve continued success."
Eurazeo is a leading global investment company, with a diversified portfolio of
EUR17.7 billion in assets under management, including nearly EUR12 billion from
third parties, invested in nearly 400 companies. With its considerable private
equity, real estate, private debt and fund of funds expertise, Eurazeo
accompanies companies of all sizes, supporting their development through the
commitment of its 235 professionals and by offering deep sector expertise, a
gateway to global markets, and a responsible and stable foothold for
transformational growth. Its solid institutional and family shareholder base,
robust financial structure free of structural debt, and flexible investment
horizon enable Eurazeo to support its companies over the long term.
* Eurazeo has offices in Paris, New York, Sao Paulo, Shanghai, Seoul, London,
Luxembourg, Frankfurt and Madrid.
* Eurazeo is listed on Euronext Paris.
* ISIN: FR0000121121 - Bloomberg: RF FP - Reuters: EURA.PA
About Herschel Supply Co.
Headquartered in Vancouver, Canada, Herschel Supply is a design-driven global
lifestyle brand that produces timeless products with utility design. Founded in
2009 by brothers Jamie, Lyndon, and Jason Cormack, Herschel's product range has
expanded from backpacks to include luggage, headwear, accessories, apparel, and
more. Today, Herschel products are sold in over 90 countries with over 9,000
points of distribution worldwide and the support of over 250 employees across
offices in Vancouver, New York, Los Angeles, Shanghai, and Hong Kong, Ghent and
Head of Investor Relations
Tel: +33 (0)1 44 15 16 76
Head of Communications
Tel: +33 1 44 15 76 44
Tel: +1 212 729 2443
For more information, please visit the Group's website: www.eurazeo.com
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